Education CRM should be flexible enough to integrate with all the lead channels including the phone, chats, and emails, and notify the admission to act upon the new inquires immediately. For multi-campus schools, the distribution of leads can cause follow-ups of delay and lead leakage. Solid Performers CRM will be the best CRM that will distribute leads based on pre-defined logics so that lead goes to the relevant admission officers based on zip code, city, and course of choice, or any other related parameters.
Understanding the applicants
Each applicant is different and has different motivations and intents. To understand the applicants, the institution needs to know about them and it can be done by tracking the behaviors and actions on the website. Student behavior tracking enables the admission representatives to have the context to their conversation with the applicants and the marketing team to fine-tune their marketing messages based on data collected by tracking the actions of the applicants. This gives the admission team an indication of the most serious leads and they can prioritize their tasks according to the seriousness of the leads.
This is one of the most important aspects of the CRM that is the ability to communicate at the scale. The institution can reply personally to each and every query or concern. It needs virtual assistance that would answer the queries with high relevance and zero error. The CRM that is from Solid Performers has come a long way and powerful automation and communication make sure that it goes beyond the generic. It will be through emails, social media, or SMS.
Automate Manual tasks
The manual life of the admission officer is really sturdy. They need to handle so many conversations at a time. An ideal CRM will help them focus on counseling, eliminating duplicate leads, maintaining so many spreadsheets for leads, communication, follow-ups, setting up remainders on mobiles and watches. The CRM will be more flexible around the admission process. One more important aspect of implementing the CRM for the admission and marketing process is that it will not depend on the IT team entirely. This dependence can be eliminated from the workflow builders which will be allowed to modify, create, or refine the process from the front end.
All in one communication
The institution has to email an applicant, text the second one and call the third one. But, the CRM has all the communication mediums built into the software. A clear view of the tasks and the functionality of calling, texting, and email from a single view are obtained. The best customer relationship management in schools and all educational institutions is obtained at Solid Performers.
Integration of CRM with other systems is often expensive. But, an education CRM should constantly integrate with the other apps to send and receive data seamlessly. It should also sync with mobile devices and emails.